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Target Holiday 2019
THINKING OF YOU
No matter if you’re a tinsel tamer or a tradition twister, Target thinks of you and the many uniquely personal ways you celebrate and make the holidays meaningful.
Our team developed a campaign that extended from anthemic pieces to promotional spots. Me and my partner not only ideated and produced the work, but also single-handedly created unique assets for the Latino market.
Each spot features Sam Smith’s cover of “I Feel Love” by Donna Summer in English, and Danna Paola’s “Siento Amor” for the SL pieces.
Agency: Mother NY
Director: Dave Meyers
Director Promo & Services: Lacey
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“Holiday is a beast.”
Anthem Spot - General Market
SL Anthem Spot - Unique for the Latino audience
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Short Form Videos
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In numbers:
50 tv spots
32 unique sets
140 cast members + 15 dogs
13 shoot days + 58 days in market
Promo & Services
(in English y en Español)
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