Associate Creative Director

Associate Creative Director

Target Holiday 2020

YOU BRING THE MEANING

Everything changed in 2020, including the way we holiday. It became less about the empanadas, and more about what we value. So Target decided to celebrate all the thoughtfulness you bring to your season.

We bring the stuff. You bring the meaning.

All was shot remotely in a studio in LA, with a cast composed of only real families quarantining together. Each spot features Mary J Blige’s iconic hit “Real Love” in English, and an original adaptation of the track by Brazilian superstar Anitta for the Spanish language pieces.

Agency: Mother NY
Director: Calmatic

Anthem Spot - General Market

SL Anthem Spot - Unique piece for the Latino audience

Evolving our look

We pushed Target forward by incorporating gel washes to add depth to each moment.

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Short Form Films
(in English y en Español)

¡Hablemos!