Techo — LOI RAMOS

Before the campaign launch, a series of teasers were released on social media platforms.

TEASER 1 TECHO- Slum Apartment

TEASER 2 TECHO- Slum Apartment

TEASER 3 TECHO- Slum Apartment

TEASER 4 TECHO-Slum Apartment

TEASER 5 TECHO-Slum Apartment

During Poverty Awareness Week, Pace University became the center for people to learn more about poverty in Latin America and share their experience on social media platforms using the hashtag #ZeroSlums, which became a trending topic during the week of the event.