2019 CATALOG LAUNCH
IKEA’s catalog is a bank of inspiration for home design, where everyone—no matter how they live—can find affordable solutions and clever ideas to transform a space. The goal was to deliver this message to the many people, so we went to one of the busiest streets in the world: Times Square.
Agency: Ogilvy NY
LIVING ROOM SOLUTIONS
The living room is where the family gathers and spends the most time. It’s a comfortable space where everyone can share their interests. But when IKEA helps you furnish the room it might just get a little too comfortable.
We then created 15-second pre-rolls for this campaign.
