Lyric Videos
Proactively worked with award winning artists to create lyric videos for the original tracks used in both Target Holiday 2019 and 2020 campaigns.
Agency: Mother NY
I Feel Love by Sam Smith - 2019
We worked closely with Grammy award winner Sam Smith to create the artist’s first ever lyric video for the new track “I Feel Love”. A trip that celebrates the LGBTQ+ community and Sam’s interpretation of this iconic classic.
Designed and animated by visual artist Yaya Xu.
Amor Real by Anitta - 2020
We did it again this time with Brazilian superstar Anitta for the track “Amor Real”. A celebration of all types of Latina women through a message of empowerment and self love.
Designed and animated by Colombian artist Liliana Penagos.